提高业务销量

In the fiercely competitive commercial world, enterprises adopt diverse strategies to boost sales, and among them, customer-centric product optimisation stands out as the most effective approach.

There are three common methods companies use to drive sales growth. The first is promotional pricing, including seasonal discounts, bundle offers and flash sales, which attract price-sensitive customers by creating a sense of cost saving. For instance, e-commerce platforms like Taobao hold annual Double 11 sales, cutting prices of most goods by 30% to 50% to stimulate massive impulse purchases. The second method is intensive marketing campaigns, which spread product awareness through social media advertisements, celebrity endorsements and live-stream promotions. Many new cosmetics brands, for example, cooperate with internet influencers to showcase product effects to millions of followers, quickly expanding their customer base. The third tactic is loyalty programme building, such as point redemption systems and member-exclusive benefits, which encourage repeat purchases by rewarding returning customers.

The most effective method, however, is refining products based on genuine customer demands. Unlike short-term promotions that only bring temporary sales spikes, or marketing that may mislead audiences, high-quality, need-matching products can build long-term brand trust and word-of-mouth reputation. A typical example is the domestic home appliance brand Midea: instead of relying only on discounts, it collected feedback from thousands of families and developed low-noise, energy-saving washing machines tailored for small apartments, which saw a 40% year-on-year sales increase in 2023 without excessive promotional spending. This method works because it directly addresses the core of consumption: customers pay for practical value that solves their real problems, rather than temporary marketing gimmicks.